Thursday, June 26, 2014

Are Jews the reason why Jews are struggling?

At the Jewish Media Summit on June 25, 2014, valid points about people’s opinions on Israel were questioned and discussed. Eyal Arad, current president of Arad Communications, stated that maybe so many opinions are formed about Israel because the Jewish media constantly demands them. The media expects every state and government to have made up their mind about what they think about Israel and its aspects. If the state or government hasn’t yet formed an opinion, then they probably have not given it much thought or weren’t pressured by it. Then when the Jewish media persists about their thoughts on Israel, answers that the media doesn’t like start to form.

Often times, the media doesn’t particularly like what they hear. So the real question is, why does the media force an opinion? Chances are, if states and governments worldwide weren’t constantly being bombarded with questions about Israel, their thoughts about Israel would be more positive. Perhaps, Israel’s image problem is created by the Jews themselves. Eyal Arad made the point that maybe the Jews are pushing it and have reached “overdose” by demanding answers from everyone and every place.

Susan Fishkoff, editor of the successful magazine Jweekly of San Francisco, also present at the conference, said that “Our (Israel’s) image problem should not be viewed as a tragedy, but as an opportunity.” In this case, perhaps the Jewish media should take the opportunity to back down a bit on the questioning about Israel and find another common ground to break news on. Overall, Eyal Arad an Susan Fishkoff brought up an important issue that most everyone looks past, and made it a great and informative conference, along with all the other speakers.



--Leeor Acrich, 16, California

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